Dubai:The Dubai Press Club (DPC), in partnership with the Dubai Department of Economy and Tourism (DET), has wrapped up the recent phase of the Dubai Content Creators Programme, which centered on enhancing the skills of participants in the fields of economy and tourism.
According to Wam, the programme included two weeks of sessions and workshops designed to equip participants with storytelling and production skills, enabling them to highlight Dubai's prominence as a global economic and tourism hub.
The initiative underscored the importance of content creators in portraying Dubai's investment, entrepreneurial, employment, and creative opportunities, as well as the city's competitive advantages and diverse tourism experiences. It emphasized how business, innovation, and opportunity combine to create a dynamic environment for growth and ambition in Dubai.
Maryam Al Mulla, Director of the Dubai Press Club, expressed that Dubai's economic and tourism success story is inspiring and content creators are crucial in disseminating this narrative. The programme aimed to provide participants with practical tools and knowledge about Dubai's key sectors to help them produce engaging content that resonates with a global audience. Al Mulla also thanked DET and the contributing partners for their role in enriching the training experience.
Aida Al Busaidy, Vice President of Social and Consumer Advocacy at DET, highlighted Dubai's status as a global hub that offers myriad opportunities for talent, entrepreneurs, and visitors. She noted the importance of content creators in showcasing these opportunities through authentic stories that reflect Dubai's unique character.
The programme featured various sessions, including 'Narrative Crafting in the Tourism Content Sector' by content creator Balqis Beki, and 'Create Without Boundaries AI Serves as Your Collaborator in Creativity' by Velum.ai. Dubai Media Academy conducted a workshop on 'Video Editing and Post-Production', while Beautiful Destinations Academy concluded the programme with a session on promoting destinations using a universal language.
This programme is part of DPC's ongoing efforts to collaborate with strategic partners to develop content creators' skills and produce high-quality content that highlights Dubai's achievements and opportunities.