Dubai:The Dubai Press Club (DPC), in collaboration with the Dubai Sports Council (DSC), has announced the launch of the sports edition of the Dubai Content Creators Programme. This initiative is designed to cultivate Emirati talent in the sphere of sports content creation.
According to Wam, the programme is a blend of theoretical learning and practical training, aimed at equipping participants with the skills required to produce engaging and credible content for digital platforms. The 10-day programme will involve 30 participants in over 40 hours of training, including field visits and live coverage of sporting events in Dubai. The training will be led by experts and specialized media and digital production organizations.
The new edition of the programme is part of DPC's efforts to expand into specialized fields that align with Dubai's key sectors, focusing on developing media talent capable of showcasing the emirate's achievements through high-quality content. Saeed Hareb, Secretary-General of the Dubai Sports Council, emphasized the importance of collaboration between national institutions in nurturing young Emirati media talent to keep pace with the expanding sports sector in Dubai.
Hareb highlighted the growing demand for skilled digital media professionals to showcase Dubai's sporting achievements to both local and international audiences. He noted that the strategic partnership with DPC aims to support young Emirati talent by providing practical training opportunities at major sporting events in Dubai.
Maryam Al Mulla, Director of the Dubai Press Club, stated that the sports edition of the programme aims to develop Emirati talent capable of producing engaging digital content that enhances Dubai's profile as a global sports destination. The programme will combine specialized training with hands-on experience in covering sporting events, while DPC will continue to support participants through its initiatives and media partnerships.
The training will cover various aspects of digital content creation, including writing, storytelling, filming, editing, and the use of artificial intelligence tools. Participants will also explore legal considerations for content creators and gain hands-on experience covering events like the Dubai Run on 22nd November. The programme will culminate with a practical project, evaluated by a panel from DPC and DSC, to assess the participants' progress.
This initiative not only supports Emirati talent but also aims to enrich the digital media landscape with high-quality content, showcasing Dubai's achievements to a global audience.