Dubai: Emirates NBD has unveiled the 'Emirates NBD Gold', in the presence of H.H. Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Emirates NBD Group, and senior officials from the Group. 'Emirates NBD Gold' represents the first bank-branded gold bar in the UAE, designed for savers and investors, marking a significant milestone for Dubai's growth in the gold sector.
According to Emirates News Agency, the launch strengthens Dubai's reputation as a global hub for gold trading and investment. It aligns with the UAE's broader vision of financial innovation, asset diversification, and a digital-first agenda, positioning Emirates NBD as a key player in this agenda. H.H. Sheikh Ahmed bin Saeed Al Maktoum expressed pride in the initiative, highlighting its role in Emirates NBD's journey of transformation and its contribution to the national economy.
Hesham Abdulla Al Qassim, Vice Chairman and Managing Director of Emirates NBD Group, emphasized the bank's historical role in the UAE's development, noting the issuance of the first Letter of Credit in 1963, which facilitated gold trade. The new gold bar investment product bridges tradition with innovation, continuing the bank's legacy.
Emirates NBD Gold is available to all Emirates NBD customers through an Emirates NBD Gold certificate, which can be redeemed at any time. Investors can hold the bar in the bank's safe custody or request delivery of the gold. The Emirates NBD Gold Certificate, featuring denominations of 10, 50, and 100 grams with the bank's logo, is accessible via relationship managers and the bank's digital platform. Each bar comes with a unique certificate of authenticity and ownership.