SHARJAH: The Expo Centre Sharjah made a remarkable appearance at the ‘Global CEO Summit 2024′, hosted by the Global Association of the Exhibition Industry (UFI) in Amsterdam, the Netherlands. The summit was attended by more than 120 CEOs and equivalents from international exhibition organizers and venue operators from 35 countries around the world.
Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, Chairman of the Arab Union for International Exhibitions and Conferences (AUIEC), and board member of UFI, represented the centre at the event.
The centre’s participation fell within its commitment to promote international collaboration, shape the future of the exhibitions and conferences industry, and keep pace with the industry’s latest developments worldwide. The summit addressed the importance of bringing together the international efforts to adopt innovation practices in the field of meetings, gatherings and specialized events, while developing the capabilities of the exhibition centers around the world t
o incorporate technology tools and digital transformation into their operations.
During the event, Al Midfa held discussions with several participating CEOs as regards the main fundamentals of the industry, the importance to expand the industry goals especially in terms of supporting the international efforts to achieve sustainability. This will come through holding events and conferences to tackle the environment issues and implementing the best sustainability practices as well as criteria in the events’ organisation.
Al Midfa noted that the summit represented a significant global platform for CEOs around the world to discuss expanding cooperation to develop the industry services, while pinpointing their growing importance in this era; developing the support logistics services related to organizing and managing exhibitions; reviewing the industry’s current situation as well as its future; and promoting the industry global presence. This will further help the industry strengthen its role in implementing the
sustainable development goals, while considering the social as well as environmental issues and the industry’s economic perspective, added Al Midfa.
Expo Centre Sharjah attracts more than 2.5 million visitors and thousands of companies and exhibitors from around the world every year through organizing and hosting more than 50 exhibitions. Through the summit, the centre is committed to convey its unrivalled experience in this field, enhance cooperation with any exhibition center around the world, conclude strategic partnerships and organize joint exhibitions in the future, he concluded.
Source: Emirates News Agency
