Abu dhabi: G42 and UAE Team Emirates-XRG have announced the launch of the world’s first cycling helmet powered by generative AI, developed in collaboration with helmet manufacturer MET. Riders from UAE Team Emirates-XRG will debut the innovative helmet during the ongoing Tour de France.
According to Emirates News Agency, Andrew Jackson, Chief AI Officer at G42, stated that the collaboration with an elite team such as UAE Team Emirates-XRG provides a prime platform to showcase the transformative capabilities of AI. The focus is not only on enhancing athletic performance but also on pushing the boundaries of creativity, highlighting the synergy between human and machine.
Faheem Ahamed, Chief Marketing Officer at G42, explained that the initiative offers cycling enthusiasts a new way to engage with UAE Team Emirates-XRG, a team regarded as one of the best in the sport. He added that integrating creativity at the core of the project brings fans closer to the heart of cycling.
Mauro Gianetti, CEO and Team Principal of UAE Team Emirates-XRG, confirmed that G42 is the team’s official AI partner. Both parties are exploring new frontiers for AI in cycling, which includes refining training and race strategies, performance analysis, and enhancing fan engagement.