Dubai: H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence of the UAE, witnessed the launch of the 'Barwa' programme, an initiative developed by the Dubai Land Department in collaboration with the Community Development Authority, under the slogan 'You are valuable and should always be appreciated'.
According to Emirates News Agency, this initiative is a sustainable, socially driven real estate programme centred on human well-being. It will empower senior citizens and People of Determination in Dubai by enabling them to manage their real estate assets independently and with greater ease. Barwa also aims to promote family cohesion and social stability through comprehensive, integrated property solutions tailored to the needs of senior citizens and People of Determination.
The 'Barwa' programme represents an innovative model for delivering government services through a human-centred lens. It provides a comprehensive suite of digital, on-site, and advisory services specifically designed to meet the needs of senior citizens and People of Determination. The programme also reinforces the values of community partnership and supports the objectives of the Dubai Social Agenda 33 and the Real Estate Sector Strategy 2033, with a focus on enhancing quality of life, ensuring equal opportunities, and promoting the inclusion of all segments of society within a sustainable development framework.
The programme was officially launched during a ceremony held at Dubai Land Department, which included the signing of a cooperation agreement between DLD and the Community Development Authority (CDA). The agreement was signed by Eng. Marwan Ahmed Bin Ghalita, Director General of the Dubai Land Department; and Hessa Bint Essa Buhumaid, Director General of the Community Development Authority in Dubai, in the presence of CEOs from both entities. In addition, four cooperation agreements were signed with Harbour Real Estate, On Plan Real Estate, Al Ruwad Real Estate, and SBK Real Estate. The service trustee centres Afnan and Al Tabou will also participate in the programme, offering dedicated support to senior citizens and People of Determination.
Eng. Marwan Ahmed Bin Ghalita stated that the programme reflects Dubai Land Department's vision of delivering high-quality real estate services while reaffirming their enduring commitment to supporting segments of society that hold a special place in their hearts, particularly those who have played a vital role in the development and prosperity of the nation. The initiative aims to simplify property management, protect real estate rights, and deliver tailored services to promote independence and quality of life.
Hessa Bint Essa Buhumaid emphasized that the Barwa programme represents a model of integrated collaboration between government entities, reaffirming the Community Development Authority's commitment to empowering priority groups to access government services in a way that preserves their dignity and supports their social and economic stability.
The Barwa programme is structured around integrated pillars that address the diverse needs of its target groups with efficiency and flexibility. It includes direct outreach services, mobile and field services, digital services, financial and real estate advisory, awareness and training, and public-private partnerships.
The initiative also includes a service facilities pillar with dedicated reception lounges for senior citizens and People of Determination at Dubai Land Department's main building, providing a premium, accessible customer experience. Additionally, the 'Al Hasela' initiative offers integrated services such as lease management, maintenance, and investment consultancy at preferential rates.
The institutional framework of the programme is reinforced through government partnerships, enabling seamless data and information exchange between Dubai Land Department and the Community Development Authority.
The Barwa initiative reflects Dubai's commitment to pioneering human-centred real estate innovation, where social impact and digital transformation converge to place people at the forefront of service delivery. The partnership between Dubai Land Department and the Community Development Authority stands as a sustainable model of collaboration between government and community sectors, contributing to the development of a cohesive, inclusive, and thriving society.