Abu Dhabi:The 'Impact Begins with a Value' campaign, initiated by the Media Office of the Sharjah Family and Community Council, continues to focus on introducing human and social values to children in an accessible manner. The campaign's second video emphasizes the importance of gratitude and its positive influence on children's behavior and daily lives.
According to Emirates News Agency, the first video of the campaign successfully reached over 2,073 children in 36 nurseries affiliated with the Sharjah Education Academy and engaged more than 6,700 individuals across 14 children's centers in Sharjah. The program on the 'Value of Honesty' was broadcasted extensively on the Sharjah Broadcasting Authority channels and the 'Majid' channel, part of the Abu Dhabi Media Network. Additional videos are planned for future phases.
The Sharjah Education Academy provides educational support for the initiative, involving its associated nurseries and "Sharjah Children," who are part of Rubu' Qarn. The Sharjah Broadcasting Authority and the 'Majid' channel contribute media support. This collaboration illustrates the integration of educational and media efforts to impart values to children and extend the initiative's reach to a broader audience.
The initiative aims to teach children values through an engaging approach that transforms abstract concepts into everyday actions using storytelling, songs, and animation, avoiding direct instruction.