ABU DHABI: Khalifa Fund for Enterprise Development has announced its participation as a sponsor in the fifth edition of the winter festival “The Rage,” set to take place this year from 1st to 4th February at Umm Al Emarat Park in Abu Dhabi. Within its participation, Khalifa Fund will support ten local businesses operating in the retail and food and beverage sectors to exhibit at the festival, allowing them to showcase their products on dedicated platforms for the visitors of citizens, residents, and tourists. The festival promises a joyful family atmosphere, celebrating Emirati culture with various entertainment activities, as well as live artistic and music performances.
Through its support for these businesses, Khalifa Fund aims to enhance their visibility, promote growth, and boost competitiveness in the local market. The participating businesses include: Jawa Boutique, which specialises in handcrafted accessories and bags from natural materials; Ara By Asma, which specialises in custom-made abayas and dr
esses; Glaza Collection, which offers premium traditional Emirati wear; Number Eighty Plus Fashion design, which specialises in Emirati-influenced fashion, abayas and dresses; and Despinsa Design, specialises in Emirati women’s clothing tailoring. From the food and beverage sector, participants include: No Chewing Allowed, which sells imported American chocolates; Creature of Habit Cafe, which sells fresh juice and snacks; IRDK Café, for specialised coffee; CRMBZ Restaurant, which specialises in unique burgers and milk bars featuring cookies, milkshakes, and cakes; and Murban Chocolate, which sells luxurious types of chocolate, handmade in the UAE, as well as various types of sweets and beverages.
Commenting on Khalifa Fund’s participation, Alia Abdullah Al Mazrouei, CEO of Khalifa Fund, stated, ‘Khalifa Fund is keen to participate in prominent local and international festivals, exhibitions, and major events via supporting and facilitating the participation of local businesses. The goal is to encourage innov
ation and creativity among Emirati entrepreneurs, expand their horizons, and promote a culture of entrepreneurship. This aligns with the fund’s mission to empower SMEs across various sectors, fostering their success which contributes to the prosperity of the entrepreneurial ecosystem in the UAE.”
Al Mazrouei added, “Participation in The Rage’s annual festival enhances the visibility of the business participants and allows them to promote their brands by showcasing products and services to a wider audience. Moreover, it facilitates networking opportunities, allowing participants to connect with fellow entrepreneurs, and local and international suppliers, thereby supporting the growth and expansion of their businesses.”
With the participation of more than 100 retail and food and beverage brands, ‘The Rage’ 2024 is anticipating more the 2,500 visitors per day. Held amidst the captivating winter ambience of Umm Al Emarat Park, the festival comprises three main areas: The Food and Beverage Zone, where diverse de
licious dishes are served. The Retail Zone, features retail stores showcasing their products, including fashion, jewellery, perfumes, and shoes. The Central Stage Zone, hosts various performances and live music concerts in the vast green spaces, with designated seating areas for families and friends to enjoy the festivities together.
Source: Emirates News Agency
