Dubai:The Mohammed Bin Rashid Housing Establishment (MBRHE) has announced the introduction of a dedicated service area for 'Generation Shapers' at its premises, marking it as the first government entity in Dubai to implement such an initiative. This move underscores MBRHE's leadership in enhancing customer experience and recognizing the crucial role of mothers in nurturing future generations and strengthening families and society.
According to Emirates News Agency, the initiative aims to provide a convenient and comfortable service experience through a specially designed space that welcomes these customers and addresses their needs. It reflects the Establishment's commitment to prioritizing customer needs and happiness, facilitating access to MBRHE's services, and improving the overall experience.
The initiative is a tangible representation of MBRHE's appreciation for 'Generation Shapers,' honoring their contribution to raising children, instilling enduring values, and building a cohesive society. It aligns with the goals of the UAE's Year of the Family 2026, which focuses on strengthening family bonds and reinforcing the family's foundational role in society and its development.
MBRHE remains committed to developing government services that prioritize people, combining service quality with responsiveness to the needs of different societal segments. These efforts support its vision of providing an integrated housing system that enhances quality of life and strengthens family and social stability in Dubai.
This approach builds on MBRHE's record of institutional excellence. In March 2026, the Establishment secured international accreditation under the International Employee Happiness and Wellbeing Standard (IEHWS) and the International Digital Customer Experience Standard (IDCXS), achieving a perfect evaluation score. This achievement reflects its dedication to applying international standards to improve the working environment, enhance customer experience, and ensure continuous improvement in housing service delivery.