Dubai:The Ministry of Economy and Tourism has announced a strategic collaboration with Amazon UAE to integrate the e-commerce retailer onto its Essential Goods Prices Platform. This initiative, launched through a Memorandum of Understanding (MoU) at the Ministry's headquarters in Dubai, aims to bolster smart shopping, price transparency, and fair competition within the UAE.
According to Emirates News Agency, the agreement was signed in the presence of Abdulla bin Touq Al Marri, Minister of Economy and Tourism, with Abdulla Ahmed Al Saleh, Under-Secretary of the Ministry, and Ronaldo Mouchawar, Vice President of Amazon Middle East, Africa, and Trkiye, formalizing the partnership. This marks the first inclusion of an e-commerce retailer on the platform, expanding price comparisons to include both online and physical retail outlets.
The collaboration is designed to enhance digital connectivity between government and e-commerce platforms, leveraging advanced technologies to improve consumer protection and market efficiency. By integrating Amazon UAE, the platform now allows real-time monitoring of essential goods prices, empowering consumers with reliable and up-to-date information for more informed purchasing decisions.
The Essential Goods Prices Platform, which currently includes 33 product categories, provides transparent price comparisons across 12 major physical retail outlets and Amazon.ae. It presents minimum and maximum prices for each outlet, enabling consumers to make cost-effective choices. This integration is a significant step toward realizing the UAE's vision for a digitally connected economy, as outlined in the 'We the UAE 2031' vision to position the country as a global hub for the new economy by the next decade.