Abu Dhabi: Al Arabia Outdoor Advertising has signed a Memorandum of Understanding with the media vertical of Multiply Group, an Abu Dhabi-based investment holding company. This agreement marks the establishment of a joint entity aimed at investing in the global out-of-home (OOH) advertising sector, enhancing global presence, and supporting expansion into international markets.
According to Emirates News Agency, this collaboration also aims to explore joint acquisition opportunities and investments in OOH advertising, focusing on expansion beyond the MENA regions. The MoU includes a significant provision for joint investments in advertising technology and artificial intelligence within the OOH sector. This aligns with the industry’s transformation and emphasizes the development of advanced advertising platforms, such as Supply-Side Platforms (SSP), to enhance the efficiency of reaching targeted advertising segments, improve overall sector sustainability, and integrate with the future of digital advertising.
Mohammad Al-khereiji, CEO of Arabia Outdoor Advertising, commented on the partnership, stating that the agreement with Multiply Group reflects a continued commitment to scaling operations globally. This aligns with significant growth across the Middle East, where they lead as the foremost OOH advertising network. Al-khereiji emphasized that the expansion strategy centers on identifying and capitalizing on new growth opportunities internationally.
Al-khereiji further noted that the collaboration would strengthen their position as one of the fastest-growing companies in the OOH industry. This allows for the introduction of innovative solutions that leverage artificial intelligence and emerging technologies.
Samia Bouazza, Group CEO and Managing Director of Multiply Group, stated that the partnership with Al Arabia is part of Multiply Group’s global growth strategy. By joining forces, the two media powerhouses are laying the groundwork for advancing out-of-home advertising and AdTech.
This move reflects the ambitious global expansion vision shared by Multiply Group and Al Arabia Outdoor Advertising. The creation of a joint venture is focused on capturing growth opportunities in out-of-home advertising and adtech beyond the MENA region. The collaboration represents a key step in attracting investor interest in high-return opportunities and engaging technology partners seeking to scale.