Accra:The National Media Authority has initiated its first Zero Bureaucracy Customer Council aimed at the publishing sector. This initiative seeks to gather customer feedback and explore opportunities to streamline processes, enhance services, and support business growth, thus improving the overall customer experience.
According to Emirates News Agency, the council serves as an interactive platform for discussing customer experiences with the Authority's services, the challenges encountered, and opportunities for simplifying procedures. This helps in identifying priorities for improvement based on customer needs.
Maitha Majid Al Suwaidi, Executive Director of Media Regulation at the National Media Authority, emphasized the importance of customer engagement in service development. She highlighted that the Zero Government Bureaucracy Programme aims to transform sector needs into concrete improvements, enhancing procedural efficiency and accelerating service delivery.
Al Suwaidi also mentioned the initiative's alignment with the UAE Government's vision to develop proactive and customer-centric services, integrating artificial intelligence to simplify procedures and accelerate transactions. She stressed the importance of customer input in designing services to ensure they meet sector needs and support business growth.
She further explained that customer councils are instrumental in turning feedback into actionable priorities, monitoring improvements' impact on customer experience, and enhancing service efficiency through strengthened customer participation.