Sharjah: The National Media Authority (NMA), in cooperation with the Sharjah Government Media Bureau, organised a session as part of the 2026 National Campaign to Raise Awareness of Media Content Standards, which is being held across all regions of the UAE to highlight approved standards and best practices regulating content creation and strengthening the integrated media environment in the country.
According to Emirates News Agency, the session, held at Aljada in Sharjah, brought together media professionals, influencers, specialists, and content creators, attracting young local talents from various disciplines. The discussion addressed the importance of the standards recently launched to regulate media content, reinforce respect for family, societal and national values, highlight Emirati values through media, and empower creators and innovators in traditional, digital, and new media to generate a sustainable positive impact.
During the session, Dr. Jamal Mohammed Al Kaabi, Secretary-General of the National Media Authority, stressed the importance of clear frameworks and standards in building a shared collective awareness that further elevates media and creative content, ensures respect for the culture and values of the UAE, and strengthens an enduring partnership that shapes the future of creative industries. He emphasized the pivotal role played by young content creators and students in universities and colleges specialising in media and content in presenting a bright and honourable image of the UAE.
Al Kaabi also highlighted that the campaign is ongoing and that the National Media Authority's initiatives will continue to expand the capabilities of the UAE's media landscape. These initiatives aim to strengthen opportunities, empower professionals entrusted with ensuring its quality and credibility, and provide necessary support in cooperation with relevant entities in both the government and private sectors. The Secretary-General praised the role of government media offices in multiplying the sustainable impact of the national campaign through unified efforts and teamwork.
Tariq Saeed Allay, Director-General of the Sharjah Government Media Bureau, stressed the importance of the media content standards campaign in raising awareness of responsible professional practices. He noted that the UAE places great importance on developing the media sector and supporting initiatives that contribute to enhancing media content. Allay commended the efforts of the National Media Authority in launching the campaign and affirmed the Sharjah Government Media Bureau's commitment to supporting national efforts aimed at developing the media sector.
He added that the current stage requires stronger partnerships between media institutions, academic entities, and content creators to help build an aware and responsible media discourse that supports development and reflects the UAE's civilised image. The 2026 National Campaign aims to provide a clear framework that empowers the media landscape and creative community, ultimately reinforcing the UAE's position as a global hub for responsible creativity.