Sharjah:Sharjah Media City 'Shams' hosted the second edition of 'Shams Connect' in partnership with Mashreq NEO BIZ. The event aimed to bring together entrepreneurs, business owners, and industry experts to explore financial solutions, exchange knowledge, and build business connections.
According to Wam, Mashreq NEO BIZ's involvement highlighted the importance of business banking and financial readiness, focusing on connecting entrepreneurs with the necessary financial expertise and support. The event featured experts from the Federal Tax Authority and Zoho, providing insights into banking, financial management, e-invoicing, and digital transformation.
Rashid Sahoo, Director of Operations at Sharjah Media City 'Shams', emphasized the role of free zones in creating an integrated business community, connecting entrepreneurs with partners and experts to foster growth and expansion. Usman Khawaja, Senior Vice President at Mashreq, noted the importance of a seamless transition from business setup to banking to help entrepreneurs operate faster.
The event included specialized sessions and a panel discussion titled 'Smart Finance for Business Growth', which explored financial planning, banking services, and technology solutions for sustainable business growth. Participants also had opportunities to network and learn about business setup services, commercial licensing options, and corporate banking solutions.
Through the 'Shams Connect 2.0' initiative and partnership with Mashreq NEO BIZ, Shams continues to strengthen an ecosystem that supports Sharjah's vision and the UAE's broader ambitions for an innovation-driven economy.