Sharjah: The Sharjah Chamber of Commerce and Industry and the Sharjah Commerce and Tourism Development Authority are set to unveil Shamsa Entertainment City, a new family destination, as part of Sharjah Summer Promotions 2025 on Thursday.
According to Emirates News Agency, the event will be held at Expo Centre Sharjah under the slogan ‘Shamsa Festival – Where Fun Shines.’ The destination will feature promotions and activities across all cities and regions of the emirate. Shamsa Entertainment City will be the highlight of this year’s summer festivities, running until 30th August. It is designed to offer an immersive and interactive experience with a variety of educational, cultural, and entertaining activities for families and children. This initiative aims to reinforce Sharjah’s status as a leading tourist and family destination.
The initiative is also focused on enhancing community well-being, stimulating economic activity, and supporting sustainable development in the retail and tourism sectors. Shamsa Entertainment City embodies Sharjah’s strategic vision to provide inclusive, long-term entertainment offerings that appeal to both residents and visitors, thereby strengthening the emirate’s identity as a hub for family leisure and commerce.