Sharjah:The Sharjah Chamber of Commerce and Industry (SCCI), through its Sectoral Business Groups, actively participated in the 13th edition of the Sharjah International Travel and Tourism Forum (SITTF) 2026. The event showcased SCCI's efforts in supporting the business community and promoting partnerships among businesses in the tourism sector.
According to Emirates News Agency, the forum was organized by the Sharjah Commerce and Tourism Development Authority (SCTDA) and took place at Al Jawaher Reception and Convention Centre under the theme 'New Waves of Tourism Spectrum'. It gathered government officials, visionaries, and experts to exchange knowledge and discuss developments in the tourism industry.
The SCCI pavilion featured representatives who highlighted the Chamber’s commitment to facilitating engagement between private-sector companies and government entities. They emphasized SCCI's efforts to support businesses by identifying their needs and fostering dialogue on expanding economic activities.
In addition, SCCI's initiatives focused on building cross-sector partnerships and promoting knowledge exchange among companies in the tourism sector. These initiatives aim to support business growth and enhance the sector's contribution to Sharjah's economic development.
Moreover, the Sharjah Chamber engaged in business meetings with representatives from the tourism and travel sector to discuss industry trends and opportunities for innovation. Mohammad Ahmed Amin Al Awadi, Director-General of SCCI, emphasized the strategic importance of tourism in economic development and the need for coordinated efforts and partnerships to enhance competitiveness.
Abdul Aziz Al Shamsi, Assistant Director-General for Communication and Business Sector at SCCI, participated in a panel discussion on building resilient tourist destinations. He outlined SCCI's efforts in advancing the tourism sector and strengthening the business community's role in its growth.
The forum concluded with the Sharjah Chamber being honored for its strategic partnership and contribution to the event's activities.
Source Wam