Sharjah: The ninth edition of the ‘Future Media Professional’ summer programme, organised by Sharjah Media Academy-an affiliate of Sharjah Broadcasting Authority (SBA)-kicked off on Monday and will run until 31 July. The programme is designed to discover and refine young talents in media, offering hands-on training in a professional media environment.
According to Emirates News Agency, the programme is held at multiple locations, including the Sharjah Broadcasting Authority headquarters, Al Wusta TV in Al Dhaid, and Al Sharqiya TV in Kalba. Participants gain real-life exposure to various media workplaces and practical skills development directly in the field.
The programme features six specialist training courses in areas such as TV presenting, radio presenting, voice acting, digital media, AI in media, content creation for social platforms, and smartphone-based filming and editing. Led by experienced media professionals, it aims to equip participants with up-to-date media skills.
Targeting youths aged 11 to 18, the curriculum is designed to match their interests and educational needs. Sessions run from Sunday to Thursday, between 10am and 1pm, balancing theory with field applications and practical exercises in real studios.
Shaimaa Abdullah Abdulrahim, Director of Sharjah Media Academy, highlighted that this ninth edition is a crucial part of the academy’s strategy to build a conscious and creative media community. She mentioned that this year’s focus on AI and digital media is intended to prepare youth to navigate the fast-changing digital landscape and empower them with future-ready skills.