London:Sharjah Old Cars Club is actively participating in the World Travel Market (WTM) in London to enhance the visibility of its museum, which features a unique collection of vintage cars from various eras.
According to Emirates News Agency, the exhibition is scheduled to occur in London from November 3 to 5, 2026. The club will be part of the Emirate of Sharjah's pavilion, organized by the Sharjah Commerce and Tourism Development Authority under the Sharjah Sports Council. The objective is to strengthen connections with tourism companies and organizations, aiming to incorporate the museum into tourism programs and organized tours.
During the event, the club will display a 1971 Mercedes-Benz 280SL, a classic vehicle representing a significant period in automotive manufacturing and design. This car underscores the historical and aesthetic significance of vintage automobiles, which the club is devoted to preserving and sharing with future generations.
Saud Ali Al Matrooshi, a member of the Sharjah Old Cars Club's Board of Directors, stated that WTM provides a platform to directly engage with tourism companies, tour operators, and international tourism organizations, while showcasing the museum's unique cultural and tourism experiences.
Al Matrooshi further mentioned that through this participation, the club aims to increase awareness of the museum's collection and the automotive history it documents, thereby enriching the variety of experiences offered to visitors in the emirate. The club also seeks to foster collaboration with partners to develop structured programs and visits, allowing groups to explore the history and cultural significance of vintage cars.
This initiative is part of Sharjah Old Cars Club's continuous efforts to expand its network within the tourism sector and enhance the museum's role in cultural and heritage tourism itineraries. These endeavors aim to attract more visitors and solidify the club's reputation as a destination that combines heritage with diverse tourism experiences.