Abu Dhabi:Sheikh Shakhbout Medical City (SSMC), a leading hospital in the UAE known for its serious and complex care, has entered into a strategic partnership with the National Media Authority (NMA) to enhance public health education and broaden access to reliable medical expertise throughout the UAE.
According to Emirates News Agency, the collaboration was formalized with the signing of a Memorandum of Understanding (MoU) during the Abu Dhabi Future Health Summit 2026. This agreement will leverage SSMC's proficiency in specialized care alongside NMA's national media outreach to promote a more informed and prevention-oriented health approach.
The partnership aims to facilitate joint health education and public awareness initiatives, enabling the dissemination of medical knowledge through national media channels and outreach activities. It will also help in increasing awareness about SSMC's specialized healthcare services and advanced clinical capabilities.
SSMC's Chief Executive Officer, Dr. Marwan Al Kaabi, emphasized the importance of empowering individuals with knowledge to make informed health decisions. He noted that, as the only Academic JCI Accredited hospital in the UAE, SSMC aims to extend its trusted medical expertise to a wider audience through national health awareness campaigns and media platforms in collaboration with the National Media Authority.
Ibrahim Abdul Latif Al Mosa, Executive Director of the Support Services Sector at NMA, highlighted the role of collaboration between media and healthcare sectors in enhancing health awareness and ensuring that reliable medical information is accessible to communities across the UAE. The NMA is dedicated to supporting health education initiatives by using media platforms to share credible content that promotes prevention and empowers informed health decisions.
This partnership is expected to foster a more integrated approach to public health communication, ensuring that reliable medical information reaches broader audiences and contributes to a culture of prevention and wellbeing across the UAE.