October 8, 2026

TRENDS to Showcase Over 550 Publications at Frankfurt Book Fair 2026

Frankfurt:TRENDS Research and Advisory will be participating in the Frankfurt Book Fair for the sixth consecutive year, presenting more than 550 research publications at the event's 78th edition from October 7th to 11th at Messe Frankfurt in Germany.

According to Emirates News Agency, TRENDS is aiming to strengthen research ties and international strategic partnerships through its virtual office in Germany. This participation is part of TRENDS' efforts to expand its global intellectual and knowledge presence while advancing its mission to promote research and foresee future developments through knowledge.

The publications on display will cover a range of fields including political, strategic, economic, social, cultural, and academic subjects. Additionally, there will be studies on artificial intelligence, cybersecurity, advanced technologies, the environment, and sustainability. TRENDS will also organize a series of research events and initiatives during the fair.

Mohammed Al-Salmi, General Manager of TRENDS Research and Advisory, emphasized the significance of the Frankfurt Book Fair as a global platform for knowledge, culture, creativity, and publishing. He highlighted the opportunities to engage with nearly 7,000 exhibitors and key decision-makers in the publishing industry from around the world. The TRENDS pavilion will host discussions on industry challenges, the future of artificial intelligence in writing, and intellectual property rights.

Rawdha Al-Marzooqi, Head of the Distribution and Exhibitions Sector at TRENDS Group, stated that this year's pavilion will feature a broader range of publications, including original and translated works, academic series, future studies, and policy and strategic papers. She noted that TRENDS' annual participation offers a chance to engage with the international publishing community and explore developments in publishing, printing, translation, and distribution.

Zayed Al-Dhaheri, Director of the Distribution Department within the Distribution and Exhibitions Sector at TRENDS Group, mentioned that visitors will be able to explore publications, participate in discussions, engage with experts and researchers, and learn about new projects and approaches to producing and sharing knowledge.

Hazza Al-Hammadi, Director of the Exhibitions Department within the Distribution and Exhibitions Sector at TRENDS Group, added that the participation aims to forge new connections, promote the exchange of expertise, and foster innovation in research and academic fields.