Madinah, The Ministry of Hajj and Umrah, in collaboration with the Pilgrim Experience Program, concluded in Madinah yesterday the 1st edition of the ‘Umrah and Ziyarah (Visit) Forum.
The tri-day event successfully convened various local and international entities operating within the Umrah and visitation industry. Through a series of interactive sessions, including dialogues, panel discussions, workshops, and an exhibition, attendees learned about the latest offerings and sustainable solutions for the sector’s continuous advancement.
The event aimed to foster a constructive dialogue and promote creativity to enhance the Umrah performers and visitors’ journey. The forum provided a platform to discuss various challenges, opportunities, and most recent advancements to improve the overall experience of Umrah performers and visitors. Participants deliberated on ways to facilitate hosting visitors to the two holy mosques, develop innovative services and products for Umrah and visitation, foster partnerships, and
build sustainable relationships between organizations working in the Umrah sector. The event also sought to broaden local and international connections to provide integrated solutions for the Umrah and visitation industry.
The forum was attended by many entities, companies, and institutions in fields related to the Umrah sector, entrepreneurs and innovators, heads of service provider companies, experts, professionals, decision-makers, non-profit institutions, representatives of local and international Umrah service companies, and local and international media outlets.
The Umrah and Ziyarah Forum witnessed the holding of six panel discussions and 24 workshops covering six main themes in addition to 18 subtopics, with the participation of 29 speakers from experts and specialists.
It also featured several competitions, including the ‘Artificial Intelligence in Umrah Competition’, the ‘Labbitom’ award, the development of digital solutions, and the ‘Historical and Enrichment Sites Hackathon’, which promoted Isl
amic identity and awareness of the Prophet’s biography.
Source: Saudi Press Agency
