Abu dhabi: Viola Communications, a subsidiary of Multiply Group PJSC, has entered into a memorandum of understanding with iShout, an influencer marketing and UGC Content Creators agency, to develop a cutting-edge AI influencer platform.
According to Emirates News Agency, the strategic partnership is set to enhance influencer marketing by utilizing AI, data, and advanced influencer management platforms to create more effective campaigns in the UAE and beyond. This collaboration merges Viola’s skills in creative strategy, social engagement, and brand storytelling with iShout’s AI-based influencer platform, campaign management, and content creation centered around user-generated content. The joint effort aims to deliver AI-driven strategies that foster genuine connections and provide measurable outcomes for clients throughout the Emirates.
Piero Poli, CEO of Viola Communications, emphasized the shift in influencer marketing towards precision, authenticity, and measurable outcomes. He noted that the partnership contributes to the UAE and the region’s rapidly growing digital economy by enabling brands to craft intelligent narratives and engage communities in innovative ways. Amin Harb, Co-Founder of iShout Media, highlighted the agency’s commitment to advancing the industry through innovation, stating that the AI platform will allow brands to efficiently manage influencer selection, optimize creative content, and enhance return on investment. The collaboration with Viola is set to expand this vision and redefine the future of influencer marketing.