Abu Dhabi: The Abu Dhabi Arabic Language Centre (ALC) has signed a Memorandum of Understanding (MoU) with the Dubai Media Academy to strengthen collaboration, implement joint programmes and initiatives that promote Arabic language skills, and produce meaningful, high-quality media content that meets audience expectations.
According to Emirates News Agency, under the terms of the MoU, the two parties will work together to develop and implement academic programmes and research studies, enhance publishing efforts, promote the exchange of resources and knowledge, and develop advanced academic curricula.
The partnership also aims to use artificial intelligence (AI) technologies to enrich Arabic content, launch innovative initiatives, and organise joint events that benefit both the academic and media sectors, thus contributing to the achievement of both entities' strategic objectives.
Dr. Ali bin Tamim, Chairman of the ALC, stated that the signing reflects the Centre's commitment to advancing the status of the Arabic language and promoting content that enhances the knowledge and cultural awareness of the Emirati community. He highlighted the cooperation's role in implementing programmes and delivering content that aligns with global trends, strengthening national media's role in showcasing UAE's cultural achievements.
Muna Bu Samra, Director of Dubai Media Academy, emphasized that the collaboration marks a significant step in enhancing Arabic language and culture in the media landscape, particularly with the rise of AI-based new media. She underscored the importance of adapting these technologies to serve language and identity, creating contemporary Arabic content that resonates with new generations.
The MoU aims to expand the reach of the Arabic language and Emirati culture, raise awareness of integrating Arabic into daily life, and develop educational solutions for Arabic language learning. It also facilitates events and seminars to foster cultural exchange and dialogue, enhancing cultural engagement and strengthening national identity, thus positioning the UAE as a global cultural hub.