Dubai:Dubai Municipality has announced the opening of registration for the fifth season of Souk Al Freej, an annual initiative aimed at supporting entrepreneurs, small business owners, and productive families. This year's event will offer 50 free stalls for participants to exhibit and market their local products.
According to Wam, the fifth season of Souk Al Freej will be held across three public parks during Dubai's winter season. The event will commence at Nad Al Sheba Rose Garden from December 11 to 20, 2026, then move to Al Barsha Pond Park from December 25, 2026, to January 3, 2027, and finally conclude at Al Warqa Park from January 8 to 17, 2027. Visitors can enjoy the market daily from 16:30 to 22:00.
Out of the 50 free stalls, 10 will be specifically allocated for supporting activities including food and beverage kiosks. Participating entrepreneurs and productive families will display a variety of locally made products such as homemade food, handicrafts, fashion, and sustainable goods.
Dubai Municipality highlighted that Souk Al Freej is part of its ongoing efforts to activate public parks and enhance their role as community hubs offering shopping, entertainment, and cultural experiences in addition to traditional recreational activities. The initiative aims to provide Emirati entrepreneurs and productive families with opportunities to introduce their products to a wider audience, develop their businesses, test products, and build direct relationships with customers.
This year's season will also feature new cultural and entertainment experiences, such as the 'Asian Village Experience,' which will include Asian-inspired designs, food, and cultural activities. Additional attractions will include a dedicated Gen Z zone, free-play areas for children, and creative and interactive workshops for various age groups. Other features will include a zipline and an interactive treasure hunt to engage visitors with challenges and competitions.
Mohammed Abdulrahman Ahli, Director of the Public Parks and Recreational Facilities Department at Dubai Municipality, noted that Souk Al Freej continues to strengthen its position as a comprehensive community platform offering experiences beyond traditional shopping. He emphasized that the initiative provides organized spaces for entrepreneurs, small businesses, and productive families to showcase their products, interact directly with the public, and expand their customer base. Ahli also mentioned that Dubai Municipality is committed to enhancing the market each season with programs and experiences for families, children, and young people, combining shopping, entertainment, and cultural activities to improve the vibrancy of public spaces and quality of life in Dubai.
Dubai Municipality is inviting local entrepreneurs, small business owners, and productive families to register for the fifth season and take advantage of the opportunity to present their products to a broad audience.