Dubai: Emirates has further solidified its commitment to enhancing global tourism by signing four new Memoranda of Understanding (MoUs) with prominent tourism organizations. These agreements were finalized on the sidelines of the Arabian Travel Market (ATM) and involve collaborations with the Ministry of Tourism and Handicraft in Madagascar, Vietnam-based Sun Group, the Greek Ministry of Tourism, and Fjord Norway.
According to Emirates News Agency, the partnership with Madagascar's Ministry of Tourism and Handicraft represents a strategic effort to promote Madagascar as a tourism destination, following the commencement of Emirates flights to the island in September 2024. The collaboration will involve joint advertising campaigns and familiarisation trips aimed at attracting visitors from Emirates' extensive network. Additionally, the airline will leverage its cargo-handling capabilities to foster business and trade opportunities in Madagascar.
Emirates' agreement with Sun Group, a Vietnam-based multi-sector conglomerate, aims to bolster inbound tourism to Vietnam. The two parties will engage in joint marketing campaigns to highlight Vietnam's appeal as a travel destination. Emirates, which currently operates 21 weekly flights to Vietnam, plans to expand its Vietnamese network by adding Da Nang as a destination in June 2025.
The MoU with the Greek Ministry of Tourism reaffirms Emirates' dedication to promoting Greece as a year-round tourist destination. This collaboration will focus on marketing campaigns to enhance Greece's seasonal appeal and explore lesser-known regions, aligning with Greece's tourism vision for 2025.
In Norway, Emirates has partnered with Fjord Norway, the official tourist board of Western Norway, to boost tourism to the fjord region. The agreement includes joint marketing efforts and familiarisation trips for media and travel agents. Emirates' daily flights to Norway are expected to further increase the number of high-spending tourists from the Gulf Cooperation Council (GCC) region, contributing to the growth of Norwegian tourism.